Back to results: clinical research assistant / partek, IN

Brand Manager

Mother Sparsh

Posted on: 05 Feb 2023

Job Location: Chandigarh, IN

Job Description:

About the Brand:

Mother Sparsh (backed by ITC) initiated its journey around 4 years back intending to provide best of the skincare/healthcare products for babies and mothers. In a short span, we have made the right innovations by developing the gentlest product for babies and the environment as well. The brand made its mark with India's First "Eco-friendly Water-based wipes" and later launched the "Plant-Powered” baby care range. In this short duration, we have been awarded many prestigious awards and are known among India’s top baby care startups. The brand has registered 4x growth in the last 2 financial quarters & known to be the leading D2C venture in the Indian market.

Roles and Responsibilities

As a Brand Manager, you will be responsible for developing and implementing effective marketing strategies. You will also be responsible for enhancing business development efforts and ensuring effective brand communication to the targeted user.

Design brand communication and penetration strategy through effective media planning.
Conducting research to identify market trends and target customers’ preferences
Research and consumer-led approach to deliver clear priorities and objectives.
Lead effective development and implementation of Brand Strategy, Brand extension, priorities, and annual marketing plans to build brand positioning and gain market share.
Creating marketing plans to increase brand awareness
Ensuring brand presence in online and offline channels
Review packaging and positioning of products and suggest improvements
Research competition and identify opportunities for growth
Design advertising campaigns for new products/services
Plan brand communication strategy for new launches and ongoing products to deliver desired results for brand
Support the design, delivery and analysis of the media plan, encompassing both offline and online channels.
Track and articulate market performance, trends and developments in order to influence business strategy, identify future risks and opportunities and ensure the business is delivering upon its growth targets.
Ensure that the brand marketing spend is on target and spent efficiently.

Requirements
Previous work experience as an Associate Brand Manager, Assistant Brand Manager, Marketing Associate or similar role
Expertise in brand communication/brand strategy
Experience with product pricing, packaging and positioning
Familiarity with distribution channels and media marketing campaigns
Knowledge of digital marketing tools and techniques
Ability to conduct market analysis (and the know-how to use and interpret spreadsheets and charts)
Excellent communication skills

Education & Experience: -
Professional marketing qualifications are preferred but not mandatory.
Working experience as an Associate Brand Manager, Brand Strategist, or a similar position in the Marketing department.

Job Location: Chandigarh

Salary Range: 8 - 10 LPA

Apply

Similar jobs

Brand Manager

Chandigarh, IN

05 Feb 2023

Brand Manager

Chandigarh, IN

05 Feb 2023

Brand Manager

Chandigarh, IN

05 Feb 2023

Brand Manager

Chandigarh, IN

05 Feb 2023